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WTF?! Burger King Launch A Fragrance...
Piers Morgan - Burger King fragrance launch
[Images: Burger King Words: K. Nice]
Fast food chain Burger King has teamed up with posh department store Selfridges for the launch of their new fragrance Flame.

Retailing at £4.99 ‘The Scent Of Seduction – with a hint of flame-grilled meat’ is said to make the wearer seem more masculine:

“It's well known that certain foods can increase your libido” said a spokesperson for BK before adding, “Flame has a hint of grilled beef but that has quite masculine connotations. It is almost like a pheromone.”

Really? Beefy pheromones? Hmmm….

Okay, okay, we’re sure they’re only joking (at least we hope they are) and the promotional poster featuring Piers Morgan’s head on the body of a male model just proves it is all one big publicity stunt. It’s worked a treat though, we don't know about you but we’re gagging for a burger right now.

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