Meanwhile it’s just been announced that Victoria and David’s charity – which was set up in 2005 by the couple to support initiatives for sick and disabled children – has raised £1million in the past five years.

Managing director of the charity, David Watling, said of the pair’s achievement: “to have raised so much money and helped so many people is amazing.”

We had a feeling the real version would be far from pretty – and we were right…

She started her promotional trail this morning when she appeared on GMTV, she then went onto the Radio One to be interviewed, then finally the former glamour model ended her day with an obligatory photoshoot at the Soho hotel (where we caught up with her) for the show’s official launch.

And with all this hard work to promote the new series of her reality show, it’s with some surprise (we think you’ll agree) that we picked up this week’s OK magazine to see that Katie had been telling the publication:

“Isn’t it a sad world that fame means so much?”

Um, yes it is Jordan – but it’s pretty much how you make a living, so you really shouldn’t be moaning about it. The glamour model then goes on to tell OK:

“Alex isn’t the kind of person to let his head swell. If he changes, he changes. He needs to milk it while he can.”

So first of all she criticises society for being too fame obsessed and then she goes onto encourage Alex to exhaust his fame as much as possible in order to make money. Confused? So are we…

In fact her exact words were:

“Pete is a fantastic dad. He’s absolutely brilliant with Harvey. I heard about the Sky News thing, in fact, my mum recorded it and I watched it.

“I thought it was so cruel, so out of order. They can’t compare Dwight and Pete at all. There’s no comparison. Pete is there and has been like his dad and he’s fantastic with him.”

Does anyone else feel slightly uncomfortable when Katie says something nice about Pete? Like there must be some hidden dig in there somewhere that we’ve missed? No? Oh, just us then.

So anyway, lets change the subject, Katie Price looked happy – well as happy as you can look when you’ve had that much Botox – when we spotted her leaving the Radio One studios in London a few hours ago after a chat with Chris Moyles.

Last night the airhead heiress arrived at LAX wearing a black sparkly top and large pair of sunglasses and judging by her regular Twitter updates she seemed rather excited about the prospect of a romantic getaway with her boyfriend Doug.

“I love Paris, such a beautiful and romantic city. :)” she wrote shortly before boarding her flight.

Then as soon as she touched down in the French capital and before she’d even got off the plane she Tweeted:

“Just landed in Paris, one of my favorite cities in the world! Can't wait to get off the plane and so some major shopping! :)”

But sadly an hour later the jetlag had kicked in and the novelty factor of being in France had already worn off as Paris wrote:

“It's so cold in Paris, it's snowing”

And this time, unlike all her previous Tweets, there was no smiley face at the end – Dun dun duhhhh…

Including stars of the movie, Jessica Alba -  who seemed to have had a bit of a strange makeover (not sure about the new hair, the dress or the shoes) - Ashton Kutcher and his wife Demi Moore, Taylor Lautner, Julia Roberts, Jessica Biel, Jennifer Garner, Anne Hathaway, Rebecca Gayheart, Eric Dane and Bradley Cooper – who’d had the mother of all fake tan disasters.

But it looks like they might have finally found a way to stop the rumours once and for all, they’re going to sue the News Of The World, yeah, that ought to do it.

The BBC reports:

“In a story published on 24 January, the paper said the couple would separate and had agreed the division of assets and custody of their children. The couple's lawyer, Keith Schilling, called the “widely republished” allegations “false and intrusive”.

“He added the paper had failed to meet “reasonable demands” for an apology. He said the pair had also asked for a retraction of the allegations, which had subsequently been “widely republished by mainstream news outlets”.”

Meanwhile, a spokesperson for the NOTW declined to comment.