The new photographs, which were taken by Mert Alas and Marcus Piggott are expected pop up on billboards across New York, Los Angeles, London, Milan, Rome, Paris and Tokoyo later this month.

So what do you think of the new pictures? Are you bored of this campaign yet? Once you’ve seen one picture of Posh and Becks in their underwear you’ve seen them all right? No?

Robert was smiling, smoking and appeared to have a big fake cut above his right eye which kind of makes the pictures more interesting and we even considered leading with that as a story but then we thought ‘Pah, why bother?!’

But if you thought that was strange wait until you hear this… Just a few moments ago we spotted Pete shopping in Covent Garden with his manager Claire and his brother Mike and he’d moved his wedding ring to the other hand. What’s that all about eh?! Is he playing games? Is he trying to confuse us? If he is it’s working.

Meanwhile, if Pete thought he might cross paths with his ex wife while he was out and about enjoying the sunshine today he’d needn’t have worried because we caught up with a scantily dressed Katie popping to a beauty salon in Brighton with a pal.

Apparently, Ashley designed the pink star shaped cake himself and asked the cake makers to cover it in Cheryl’s favourite things, roses, stars and butterflies.

But that wasn’t all he also had the message, “To my little star, Happy Birthday! Love Ash xx” written on it.

Aw, how sweet, let’s just hope it tasted as good as it looked eh!

You’d think with all his musical achievements and now a successful clothing line under his belt Justin wouldn’t be that keen to take on any other projects but that’s not the case.

Apparently after sharing a few drinks with Guy Ritchie at his Punchbowl pub in Mayfair the other night JT agreed to star in one of Ritchie’s upcoming movies.

A source close to the Lock Stock director said:

“Guy rates Justin as an actor. He thought he was impressive in Alpha Dog. He likes his personality.”

We guess he’ll have to wait for the right part though, Justin’s not really a cor blimey governor type of bloke.

Meanwhile, it’s been reported that following the breakdown of her marriage Katie has finally agreed to do a tell all interview with non other than Piers Morgan, which will air on ITV on Saturday 11th July.

A date for your diaries we’re sure you’ll agree, whether you love her or hate her you know you’ll be watching!!

The singer spent a good few hours inside the tattoo parlour and she was smiling the entire time. Do you think she’s found her true vocation?!

That’s a bit strange, why would he be wearing his ring?!

Perhaps he wanted to cover his Katie tattoo but he could have worn any ring to do that, it didn’t have to be his actual wedding ring, even a plaster would have done the trick.

Hmmm, anyone else confused?!

The £4,000 Alexandra McQueen creation guaranteed the Geordie lass would be the centre of attention as she celebrated her 26th birthday with a whole heap of celebrity pals including last years X Factor winner Alexandra Burke and X Factor contestant Diana Vickers as well the reality TV shows judges Simon, Dannii and a worse for wear Louis.

Meanwhile, other famous faces at the star-studded party included Emma Bunton, Holly Willoughby, Terri Seymour and Cheryl’s fellow band mates Kimberly Walsh and Nicola Roberts.

We spotted David Hasselhoff, Bianca Gascoigne, Roxanne McKee and Holly Willoughby all leaving the fancy bash but it was Chantelle Houghton and Peter Andre who we really wanted to keep our eagle eye on.

After recently signing to the same management company as Peter Andre, Celebrity Big Brother winner Chantelle Houghton admitted that although she’s never actually met him (well until last night anyway) she thinks he’s the “perfect man.” She said:

“Obviously, I’ve seen him on the telly and read interviews. He comes across as a really nice person and an amazing dad. Who wouldn’t like him?”

Well let’s just hope he lived up to her expectations when they eventually met last night.