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Oh Joy, There’s A Brand New Peaches Geldof Miss Ultimo Ad Campaign…

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[Images: Miss Ultimo Words: Candi Kays]

Once you’ve seen one picture of Peaches Geldof sprawled across vintage fairground rides in her underwear you’ve seen them all.

So it’s a little bit strange that Miss Ultimo didn’t come up with something new and exciting for their spring/summer ad campaign, which they released today, because it looks exactly the same as the last one they did.

The new ‘Carousel Collection’ goes on sale today and even though this is the fifth (yes fifth!) ad campaign to feature Peaches in her knick-knacks we’re still not getting used to those grim tattoos. They look like transfers you'd get free with a kiddies magazine.

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