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She started her promotional trail this morning when she appeared on GMTV, she then went onto the Radio One to be interviewed, then finally the former glamour model ended her day with an obligatory photoshoot at the Soho hotel (where we caught up with her) for the show’s official launch.

And with all this hard work to promote the new series of her reality show, it’s with some surprise (we think you’ll agree) that we picked up this week’s OK magazine to see that Katie had been telling the publication:

“Isn’t it a sad world that fame means so much?”

Um, yes it is Jordan – but it’s pretty much how you make a living, so you really shouldn’t be moaning about it. The glamour model then goes on to tell OK:

“Alex isn’t the kind of person to let his head swell. If he changes, he changes. He needs to milk it while he can.”

So first of all she criticises society for being too fame obsessed and then she goes onto encourage Alex to exhaust his fame as much as possible in order to make money. Confused? So are we…