Another day and yet another fragrance launch and this time its Alex Curran’s new scent, which is imaginatively called ‘Alex’. It’s all pretty boring, but what we really want to know is who the fuck buys all these perfumes? Seriously it’s like there is a factory out there bottling up cheap smelly and slapping a d-list celebs name on it. There must be a market for them or they wouldn’t keep pumping them out so who is buying them? Is it you? It’s a mystery to us we’re totally baffled.