No we jest, but seriously though – when Louis Vuitton opened it’s second biggest shop EVA (the one on the Champs-Elysées in Paris is bigger apparently) yesterday tons of bloody famous faces turned up to get their greedy hands on goodie bags full of Louis Vuitton clobber.
The opening party – which was hosted by Alexa Chung – attracted the likes of Pixie Geldof (who was in need of having her roots done. Actually, come to think of it she was just in need of having a new hairstyle altogether), Dominic Cooper, Gemma Arterton, Alice Dellal, Sophie Dahl and Rosie Huntington-Whiteley to name but a few.