But a lot has changed since then, he’s no longer Katie Price’s boyfriend, he’s her husband, he won Celebrity Big Brother and he’s also had numerous TV projects, including the Fight Of His Life thingy and his ITV2 reality show with Kate.
Last night Alex proved how far he’s come when he walked the red carpet all on his lonesome.
There was no sign of his famous other half when he arrived at the A-Team premiere in Leicester Square (we’re guessing she was too busy promoting her book) and Alex clearly loved moment in the limelight as he punched the air and showed off his sweat patches. Nice.