When Little Mix unveiled their new video for Cannonball they were instantly met with a barrage of criticism from disgruntled fans.
Traditionally, the video for the X Factor winner’s single features a montage of their best moments during the show, along with some new footage, but that’s not the case this time and it hasn’t gone unnoticed.
“They said on Xtra Factor they enjoyed filming the video, did they lose it?” said one fan, while many others echoed their sentiments.
In short there’s no new footage, just clips from the show and the girls singing Cannonball during the X Factor final. Bit cheap, but hardly worth making a fuss about. What do you think?