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Anyway we digress, last night the former Oasis frontman threw a star-studded bash in London for the launch of said new designs – which have been named Pretty Green – and the party attracted the likes of Holly Willoughby, Heidi Range, Dave Berry, Ricky Hatton, Melanie Blatt, Maxim and Keith Flint from The Prodigy and Richard Ashcroft to name but a few.

Speaking about Pretty Green in a promotional video for the collection (which we suggest you watch if you haven’t already as it really is unmissable viewing - for the wrong reasons of course) Liam said:

“Wearing top clothes and singing f**king in tune is pretty important isn’t it? I think it’s pretty much the same thing isn’t it? I can do both.”

Well, actually now that Oasis have split-up “singing f***ing in tune” isn’t something you get to do very often, is it Liam? Then again, neither is wearing “top clothes”.