Kayla Itsines is an Australian personal trainer, entrepreneur, and author who rose to fame after she started sharing her fitness tips on Instagram in early 2014. Her Instagram posts of her clients became viral and caused her to gain massive social media followers. Today, Kayla has over 14.6 million followers on Instagram alone!
Kayla Itsines' Net Worth
As of 2022, Kayla Itsines' net worth is estimated to be $63 million.
Source(s) of Fame
Personal Trainer, Entrepreneur, and Author
Date of Birth
May 21, 1991
Place of Birth
Married, Tobi Pearce,
Kayla Itsines was born on 21 May 1991, in Adelaide, Australia. She is an Australian, but she also has Greek heritage. Her mother is Anna Itsines and her father is Jim Itsines. She has a younger sister named Leah Itsines who is a food stylist.
She grew up playing the sports netball and basketball and was always active at a young age. She remembered being intimidated and overwhelmed at the gym until someone told her to just start somewhere. She then discovered that she enjoys working out and it made her feel good.
Her first choice after high school was to become a beauty therapist but after high school, she decided to be a trainer. She enrolled at the Australian Institute of Fitness and became a Master Trainer at the age of 18.
After Kayla Itsines graduated from the Australian Institute of Fitness, she worked at an all-women’s gym in Adelaide, Australia. Kayla believes that women who work out want to have three specific things as a result: small inner thighs, flat abdomens, and toned arms while also being scared of becoming too bulky.
While working at the all-women’s gym, she also trained her sister’s classmates and friends who wanted to be fit to be able to play netball. She focused on their core strength and legs. She also taught them about nutrition and the right food to eat. Kayla gave them instructions to take before and after pictures of themselves to see if there is progress.
Kayla’s cousin recommended creating an Instagram account where she could organize her client’s photos. After a few months, Kayla had thousands of followers and received messages for advice and help.
Her then partner Tobi Pearce, suggested that she can sell her workout routines online. In March 2013, Kyla and Tobi founded the Bikini Body Training company. Kyla is the director and Tobi is the CEO.
In January 2014, they released two Bikini Body Guides with Kyla’s workout routines and a piece of nutritional information from two dieticians Julie Dundon and Anne Schneyder of Nutrition Professionals Australia. Kyla also offered workout guides via an affiliate program as well and in October that year, her guides had over a million downloads.
Her Bikini Body Training Guide is a 28-minute high-intensity workout that should be finished three times per week. The workouts are built from a repertoire of 150 movements. Her meal plans also aim to provide only 1,200 calories per day.
According to her, her strategy is to create a particular look and not to lose weight or gain some muscles. Kyla said that her program is primarily for women since she thinks that she understands women’s health and fitness goals.
In 2015, she had her very first world tour called “Kayla Itsines Bootcamp World Tour”. She went to Australia’s capital cities, New York, Los Angeles, and even London.
In February of 2015, Kyle took legal actions against Leanne Ratcliffe and Ratcliffe’s partner Harley Johnstone. Leanne Ratcliffe is also an Adelaide-based personal fitness trainer under the alias “Freelee the Banana Girl”, said that the BBG meal plan required clients to starve themselves, and Harley, under the alias “Durianrider”, accused Kyla used steroids.
Kyla claimed that their statements were derogatory. When her complaint was heard by the Supreme Court of South Australia on 23 March 2015, Judge Withers directed to proceed with the trial but the matter was then settled outside of court.
In April 2015, Apple featured Kylain in their Apple Watch Advertisement. November of the same year, Pan Macmillan published Kyla’s very first print book, The Bikini Body 28-Day Eating and Lifestyle Guide. In August 2017, Kyla announced that she will release her second print book, The Bikini Body Motivation & Habits Guide.
According to Kyla, her social media success is because of her follower’s fitness journey. Her social media strategy is to keep the attention on the physical transformation of the body. In an interview, she said that she would never promote something which she doesn’t believes.
Kayla Itsines is the daughter of Anna Itsines and Jim Itsines who are both educators. Her family heritage is Greek and she identifies herself as Greek. According to her, her food choices are often Greek food due to her Greek upbringing.
According to Kyla, she gave up drinking alcoholic drinks and she hasn’t had a drink since at least 2012.
Kayla Itsines has an Instagram account with over 14.6 m followers, a Twitter account with over 372k followers, and a Facebook page with over 28 million followers.
She also has her self-titled youtube channel where she posts videos of her workout. Her youtube channel has now over 409 subscribers with over 5 million views. Short versions of her workouts are also posted on her Tiktok account with over 74k followers and 865k likes.
Her website is where you can purchase her workout programs, meal plans, and her books. You can also find workout tips, healthy recipes, before and after photos, and success stories on her website.
On November 18, 2015, Kyla founded The Sweat app, also known as “Sweat with Kayla”. The app featured her Bikini Body Training Guide.
The app became the most downloaded fitness app in 2016. In 2017, Forbes named Kyla the world’s top fitness influencer and the “Internet’s undisputed workout queen”.
Who Is Kayla Itsines Dating?
The 28-year-old fitness Kayla Itsines guru has been in a long-term relationship with her business partner and fiancé Tobi Pearce whom she met at the gym in 2012. The couple got engaged back in April 2018 after dating for six years. However, the pair announced their split on August 21, 2020.
Kyla gave birth to her and Tobi’s beautiful and healthy baby girl which they named Arna Leia Pearce on August 27, 2020.
Kayla Itsines is a world-renowned personal trainer, with over 14.6 million followers on Instagram alone. She is the creator of The Sweat app, which was the most downloaded fitness app in 2016. She is also the author of two books, The Bikini Body 28-Day Eating, and Lifestyle Guide and The Bikini Body Motivation & Habits Guide. Kyla has an estimated net worth of 63 million dollars.